Part of the Regular Series: Website Essentials
Quick Website Essentials series recap: so far I’ve detailed a series outline and have explained why your author website needs to make a good first impression.
In this post, I’m going to explain why your author website’s visuals need to look good. Not necessarily amazing, or beautiful, or stunning, but good. And I’m going to suggest a few practical graphic design tips for achieving this modest but vital goal. Or at least, making sure your website doesn’t end up an ugly-ass mess.
Beauty is Always in the Eye of the Beholder
Although functionality and content are the most important elements of your website in the long run, there’s still that initial good impression to make. The visuals – a website’s ‘look and feel’ – are a key factor in influencing the sort of split-second judgement that could determine whether a website visitor hangs around long enough to actually read any of your content. So it’s vital that your website’s graphics don’t let you down and drive potential visitors away before they get to the story you want to tell them.
Bear in mind, aesthetics are subjective. One person’s reaction to your website isn’t necessarily going to be the same as the next person’s. There’s simply no way to please everyone, no way to design and build a website with a look and feel that will be universally admired and adored. To my mind that’s a fine reason to aim for ‘good enough’ rather than ‘perfect’.
As long as you stick to a few tried-and-tested conventions and avoid making a few cardinal mistakes, you’ll have a good chance of encouraging your visitors to stick around long enough to actually read your content.
Continue Reading ‘Good Graphic Design is Vital – Get Your Author Website Visuals Right’
Here’s our latest selection of links-of-interest that we’ve spotted since the last Link Salad post on 2nd October
Read This: Bestselling author and attitude adjuster Steven Pressfield answers the question “Is Money Necessary?” (or is it the Art that’s important?)
Digital Book World reports on the launch of a new ebook subscription service from Scribd.com, which is set to rival the likes of Oyster and eReatah.
Jeff Bullas asks: “Should you Sell your eBook on Amazon or your Blog?” and provides a few handy pros and cons based on his own experience.
The 206th episode of the SFSignal Podcast brings John Joseph Adams, Mary Robinette Kowal, Matt Forbeck and Tobias Buckell together to discuss the use of Kickstarter to fund new publishing projects.
Continue Reading ‘Bookmarketology Link Salad for 17th October 2013′
Part of the Regular Series: Kickstarter Diaries
Previously on the Kickstarter Diaries:
America! Breakfast! Project! Job Offer! Acceptance! Thoughts about Twitter!
Now, we continue.
2. Why Kickstarter is like granola
I had the Breakfast, in May. Since then, Dan and I have talked once, often twice a week via the wonders of Skype. We’d go over the project, what we wanted to do and what we thought good rewards would be. Because make no mistake, crowdfunding is all about people voluntarily letting you whack them with a stick in return for a carrot a couple of months later. The rewards, and the pledge levels, are where a project lives and dies and that’s where we spent a lot of time.
I mean, a lot of time.
Continue Reading ‘The Kickstarter Diaries Part 2: The Granola Effect’
Part of the Regular Series: Website Essentials
Let’s get the Website Essentials ball rolling, with a look at why it’s so vitally important to create a good first impression through your author website.
In the Blink of an Eye…
In his 2006 book Blink: The Power of Thinking Without Thinking, Malcolm Gladwell tells us how and why we, as human beings, are pre-disposed towards making snap judgements, more often than not without realising we’re doing it.
In a series of readable and accessible anecdotes, Gladwell explains the mechanisms by which the unconscious mind reacts to situations or stimuli, analyses patterns and forms impressions long before the conscious mind gets around to drawing a conclusion and deciding on a course of action. He explores concepts such as rapid cognition, thin-slicing, automatic association and unconscious bias to reveal just how we continuously make those snap judgements on the basis of instinct and prior experience rather than investigation and logic, as well as how much our subconscious thought-processes dictate our conscious actions and reactions.
Continue Reading ‘Your Website Must Create a Good First Impression – Here’s Why’
Hello and welcome to Bookmarketology.com, a new website, social media and podcast project hosted by Alasdair Stuart and Darren Turpin.
What’s the Big Idea?
Our aim is to help you find new and improved ways to sell more books. It’s one of those ideas that’s both big and clever, not to mention difficult. And that’s where we come in.
We’ll be posting a range of practical suggestions, tips, tutorials and general advice for authors, publishers, agents and indie booksellers on the subject of all things marketing-related. And by ‘marketing’ we mean… well, pretty anything that takes place as part of the publishing process, for reasons we’ll go into in detail at a later date.
Our central theme throughout everything we talk about will be the benefits of adopting an organized, planned, best-practice approach to all your marketing activity, whatever your role or level of involvement in the process. There’s science to this, and we’ll walk you through it and show you how disciplined, enthusiastic thought and action will pay dividends for you and your career.
Continue Reading ‘Welcome to Bookmarketology.com’